Every company in the world is
using one tool for promotion. The tool which companies, an entrepreneur, or a
small businessman uses to make a good sale is Marketing.
What is marketing in common language?
Marketing helps to push the sales
and creating a strategy to increase business. The strategies to sell are in use
from traditional marketing era where one can buy a good in exchange for other
good and the market sitting took place once or twice in the town. The time
changes, people start selling goods in their own society and in exchange took
whatever needed to them.
On such basis, the people start
opening shops, start promoting their goods and item to sell in different
manners, like loudspeaker announcements, pamphlet distribution, poster pasting
on street wall etc. These all are the way of traditional marketing and comes
under marketing strategies.
But the era changes from
traditional to electronics where people start promoting their business, goods
and services of Radio, television, print media and all other electronic
gadgets. And now strategies change from electronics to digital marketing
methodology.
How Digital Marketing helps in Business?
Digital Marketing is the latest
technology where a businessman is able to promote himself on Online platform
worldwide. With the use of the Internet, digital marketing is able to expand
one’s business and help to reach targeted audience only.
As we know, with the increase in
competition, business is difficult to survive if not adopting the current
technologies and making existing clients engaged with our company only depends
on behaviour and services. Price is also one factor but is secondary.
So what one will do to survive in
the current scenario of tough competition business? How can one able to choose
a correct audience and reach to them? In the monitor technique, R&D is the
methodology one can try but it is time-consuming and money flowing. So, what
comes to dissolve all these hurdles are using latest technology and strategy?
Digital marketing strategy
includes email marketing, social media marketing, mobile marketing, website
visit and many others. From all digital strategy, the latest marketing tools
come in the industry is Augmented Reality.
Augmented Reality Marketing mix computerized data by generating a
3D image of the product and a user can visualize real-time experience.
As we see in cricket match, when
bowler appeals to umpire to give out on LBW (leg before wicket) but umpire is
confused, the method used by management team or third umpire which shows, if
ball passes through leg pads it will hit the stumps or not, is with the help of
Augmented Reality technology.
What happens if this kind of technology is used for marketing purpose?
Augmented Reality in Marketing is
a presentation tool to give a real-time experience by a company to their
clients. In all marketing manners, Augmented Realitymarketing is applicable. Where in real estate a client is able to see
actual look of flat, on another side, restaurant can use Augmented Reality
marketing to present their meal to their guest before getting the order.
Similarly, marketing by Augmented
Reality will also help a business to provide detail information to their
clients with less expenditure. An automobile industry by using Augmented
Reality marketing solution, can able to give detail knowledge about their car
by an image on newspaper or on their own website. A viewer can experience the
luxurious look of the car, can feel the space, able to visualize the engine
fittings and whatever a user wants to see.
Yeppar is an Augmented Reality marketing solution provider
It helps the business in
providing better solutions with AR technology. As mentioned above, now days
augmented reality marketing is a booming marketing tool, Yeppar comes up with
marketing solutions in every sector whether it is real estate, Restaurant,
Print media, Education and so on.
Augmented Reality marketing is
accepted by many industries and was in boom from the mobile game Pokémon Go.
After that game, industries start showing their products and services directly
through the image and a user or client can experience the real image.
Not only is to increase business
but adopting new technology also a trend in today’s market. Where BMW is using
Augmented Reality marketing as a tool for promotion, many game providers are
also coming up with this strategy.
Television manufacturers are
using augmented reality as a marketing tool, by providing headset gadgets and
the viewers can play games on their TV
with 3D visualization.
Augmented Reality marketing is
now accepted in every sector. It is a future of business.
Source : ClickHere
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